Saturday, November 23, 2013

Corporate strategy vs Business strategy

Corporate strategy

Business strategy

Meaning
It concerns how diversified company intends to establish business positions in different industries as well as it deals with actions and approaches needed to improve performance of the group of diverse business.
It concerns with the actions and approaches crafted by management to produce successful performance in one specific line of business.
Nature
It deals with:
  1. Kind of business in which company should be engaged.
  2. Goals and expectations of each and every business.
  3. Resource allocation to reach above goals and expectations of each and every business.
It deals with:
  1. Taking competitive advantage in particular business in market.
  2. Types of customer seek to serve.
  3. Products of services that should be offered.
  4. Resource allocation for that particular business.
Scope
Wider scope: Deals with corporate as a whole.
Moderate scope: Deals with particular business in market.
Types
Stability strategies
Growth strategies
Retrenchment strategies
Combination strategies
Cost leadership
Differentiation
Focus/Niche

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