Corporate strategy |
Business strategy |
|
Meaning |
It
concerns how diversified company intends to establish business positions
in different industries as well as it deals with actions and approaches
needed to improve performance of the group of diverse business. |
It
concerns with the actions and approaches crafted by management to
produce successful performance in one specific line of business. |
Nature |
It deals with:
|
It deals with:
|
Scope |
Wider scope: Deals with corporate as a whole. |
Moderate scope: Deals with particular business in market. |
Types |
Stability strategies Growth strategies Retrenchment strategies Combination strategies |
Cost leadership Differentiation Focus/Niche |
Saturday, November 23, 2013
Corporate strategy vs Business strategy
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment