Business Issues

Customer Loyalty And Maximisation

Brand Differentiation

The Product Offering / Value Proposition

Pricing

Promotion

Channel / Distribution

Market Saturation

Merger Or Acquisition

Market Research Themes

Market Research Themes

• Acquisition 
• Advertising 
• Branding
• Competitor Intelligence
• Customer Satisfaction
• Employee Satisfaction
• Global Intelligence
• Market Entry & Assessment
• Pricing & Value
• Product Development
• Segmentation & Needs
• Supply Chain & Distribution

Gartner IT Spending Trends

Every year, Gartner performs a global analysis of IT spending trends. Key findings from this year's Gartner IT Key Metrics report are:

55% of global IT budgets are spent on infrastructure and operations
33% of global IT budgets are spent on applications
12% of global IT budgets are spent on IT overhead